About The Project
As bonds go, few compare to the connection between people and their pets. To celebrate this special relationship, The Kroger family of stores has partnered with Purina to sponsor a television special about pets and their owners and to launch a national contest to find the best story about the ways pets enhance people’s lives.
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Four plus Two: Tales for the pet lover’s heart™ is a celebration of our love for our four-legged friends. Pets. Partners. Companions. They answer to many names. Dogs and cats. Big and small. Old and young, but one thing’s certain – their special place in our hearts and lives. "Four Plus Two: Tales for the pet lover’s heart™" is an integrated program centered on the theme that people and pets make better lives together. The centerpiece is an hour-long television special being produced by Blind Squirrels and sponsored by Purina and Kroger.
In addition to the show, during September and October, the program includes many in-store activities, such as a reusable grocery bag offer at Kroger featuring the art work of CF Payne, a nationally recognized artist who has created the Four Plus Two theme graphics.
A national contest will award one lucky pet owner with a one-of-a-kind commissioned CF Payne original painting celebrating their relationship with their pet.
Four age-specific family activity guides filled with pet-centric activities and facts will be available to download from this site.
Most importantly, Purina and Kroger will contribute $100,000 to animal welfare organizations around the country to help them feed pets who are waiting for their opportunity to share a better life in a permanent home.
